Privacy Policy

Praxio.io  |  Effective date: November 13, 2026  |  Last updated: November 13, 2026

This Privacy Policy explains how Praxio LLC ("Praxio," "we," "us," or "our") collects, uses, shares, and protects information when you visit praxio.io (the "Site"), contact us, schedule a consultation, use our chat widget, or otherwise interact with us. It also describes your choices, including how to stop receiving text messages from us.

By using the Site or providing us with your information, you agree to the practices described in this Policy. If you do not agree, please do not use the Site or submit your information.

1. Who we are

Praxio provides process automation and Six Sigma consulting services to businesses. We are a consulting firm, not a software platform.

2. Information we collect

Information you give us

• Contact details: name, email address, phone number, company name, job title, and any other details you enter in our forms, chat widget, booking scheduler, or in emails to us.
• Project and process information: descriptions of the workflows, systems, and business problems you share when you request a consultation or speak with our team. This may include operational or commercially sensitive details about your business.
• Communication records: the content of messages you send us through the chat widget, contact forms, email, or text message, including timestamps.
• SMS opt-in data: your mobile number, the date and time you consented to receive text messages, the specific consent language you agreed to, and your opt-out status. We retain this so we can demonstrate compliance with messaging regulations.
• Payment and billing details: if you become a client, invoicing and payment information collected through our payment processors. We do not store full payment card numbers on our own systems.

Information collected automatically

• Device and usage data: IP address, approximate location derived from IP, browser type and version, operating system, device type, screen size, referring URL, pages viewed, links clicked, and time spent on pages.
• Cookie and pixel data: identifiers set by analytics and advertising tools described in Section 6.

Information from third parties

• Business contact details from publicly available sources, referrals, or professional networks, where permitted by law.
• Scheduling data from our appointment booking provider when you book a consultation.
• Analytics and advertising data from the providers described in Section 6.

3. How we use information

• Respond to inquiries, schedule and conduct consultations, and prepare proposals.
• Deliver, operate, and support our consulting services.
• Send service-related messages, appointment reminders, and project updates.
• Send marketing and promotional messages, but only where you have given separate consent to receive them or where otherwise permitted by law.
• Improve the Site, our service offerings, and the relevance of our content.
• Measure advertising performance and reach audiences on advertising platforms.
• Maintain records of consent and opt-out for SMS compliance.
• Detect, prevent, and address fraud, abuse, security incidents, and technical problems.
• Comply with legal obligations and enforce our agreements.

4. Text messaging (SMS) program

This section applies to the Praxio text messaging program. It is the disclosure referenced by the consent checkbox on our Site and by our chat widget.

5. How we share information

We do not sell personal information. We share information only in these circumstances:

Recipient	Purpose
Service providers and vendors	Hosting, CRM, chat widget, appointment scheduling, email delivery, SMS delivery, analytics, payment processing, and professional advisors. These providers are bound by contract to use information only to perform services for us.
Advertising and analytics partners	Google and LinkedIn, as described in Section 6, for measurement and audience building. Mobile opt-in data is never shared for these purposes.
Legal and safety recipients	Where required by law, subpoena, or court order, or where necessary to protect our rights, property, or the safety of any person.
Business transfer recipients	A successor entity in a merger, acquisition, financing, reorganization, or sale of assets, subject to this Policy. Mobile opt-in data is excluded from any transfer for marketing use.
With your direction	Any third party you specifically ask us to share information with.

Mobile information is carved out of every category above except the service providers that deliver our messaging program. We do not share mobile opt-in data with advertising platforms, data brokers, lead generators, affiliates, or joint marketing partners.

6. Cookies, analytics, and advertising

The Site uses cookies, pixels, and similar technologies. Some are necessary for the Site to function, and some help us understand usage and measure marketing.

Provider	Identifier	What it does
Google Analytics 4	G-0442J9LMWD	Measures traffic sources, page views, and on-site behavior in aggregate. Sets first-party cookies to distinguish users and sessions.
LinkedIn Insight Tag	Partner ID 10403420	Measures the performance of LinkedIn campaigns, enables conversion tracking, and supports remarketing to Site visitors on LinkedIn. Sets LinkedIn cookies and may link activity to your LinkedIn profile if you are signed in.
GoHighLevel / Lead Connector	Chat widget and funnel platform	Powers the Site, the chat widget, forms, and appointment booking. Stores session and preference data necessary for these features.

You can control cookies through your browser settings. Blocking cookies may affect Site functionality, including the chat widget. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, manage Google ad personalization at My Ad Center, and manage LinkedIn advertising preferences at LinkedIn Ad Settings.

We honor opt-out preference signals such as Global Privacy Control where required by applicable law. We do not respond to browser "Do Not Track" signals because no common industry standard exists.

7. How long we keep information

We keep personal information only as long as needed for the purposes described in this Policy, plus any period required by law. In practice:

• Prospects who do not become clients: inquiry and chat records are kept for up to 24 months from last contact, then deleted or de-identified.
• Clients: project and billing records are kept for the duration of the engagement plus 7 years for tax and accounting purposes.
• SMS consent and opt-out records: kept for a minimum of 5 years, and for as long as we operate a messaging program, so that we can honor your choices and demonstrate compliance.
• Analytics data: retained according to the provider's configured retention period, currently 14 months in Google Analytics 4.

8. How we protect information

We use administrative, technical, and physical safeguards designed to protect personal information, including encrypted transmission over HTTPS, access controls limited to personnel who need the information, and vendor agreements requiring confidentiality. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your choices and rights

Marketing and messaging preferences

• Text messages: reply STOP to any message, or contact us using the details in Section 1.
• Email: use the unsubscribe link in any marketing email, or contact us directly.
• Advertising cookies: use the opt-outs listed in Section 6.

Access, correction, and deletion

Depending on where you live, you may have the right to request access to the personal information we hold about you, request correction or deletion, request a portable copy, opt out of certain sharing, or appeal a decision we make about your request. To exercise any of these rights, email [email protected]. We will verify your identity before acting on a request and will respond within the timeframe required by applicable law.

If you are a California resident, you may also designate an authorized agent to submit a request on your behalf. We do not sell personal information as defined by the CCPA, and we do not knowingly share personal information for cross-context behavioral advertising in a manner that includes mobile opt-in data.

We will not discriminate against you for exercising any privacy right.

10. Children

The Site and our services are intended for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, contact us and we will delete it.

11. Third-party links and services

The Site may link to third-party websites or embed third-party tools. We are not responsible for the privacy practices of those third parties. Review their policies before providing information to them.

12. Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes affecting how we use your information will be communicated by email or a notice on the Site. Continued use of the Site after an update means you accept the revised Policy.

13. Contact us